Useless Marketing

In Vietnam, just because marketers are paid to do it, that doesn't make them professionals

0 notes &

Get Criticized, Do Nothing and Like the Complaint [Celano]

image


As shared with me by Ha Tran, she purchased a Celano ice cream at Citimart and was happily surprised to win a free ice cream.

She took it to Citimart to get her prizes and employees told her they knew nothing about it and could not redeem it

She called Celano, and they said “well, Citimart should take it” and basically left it like that.

She posted the issue on Celano’s Facebook Fan Page, and they did not reply, but instead LIKED the complaint while doing nothing.

Ultimately this means that Ha won an ice cream prize, and Celano has done nothing to help her redeem it.

This is how you lose customers, Celano - taking a very positive experience and creating a very negative one. This is also an example not having a social media strategy - having a Facebook “fanpage” and posting up generic content for likes is not real social media marketing.

I assume that their social media presence is supposed to drive stronger brand engagement and/or product sales, but I’d like to understand what baby, female model, and dog pictures have to do with the Celano brand.

Filed under celano customer service Social media marketing Vietnam

0 notes &

Wow, that is some lazy marketing. I would love to know the clickthrough (ctr) rate on this - maybe these guys are actually geniuses.
The ad link goes to: http://endgame.vn

Wow, that is some lazy marketing. I would love to know the clickthrough (ctr) rate on this - maybe these guys are actually geniuses.

The ad link goes to: http://endgame.vn

0 notes &

Content Farms and Ad Spam in Vietnam

While I have no proof that I can share, I have been very skeptical of content websites in Vietnam as well as the ad inventory being sold here in general.

Sites in Vietnam that have no real original content can frequently generate outstanding amounts of visitors and ad revenue.

Yet, when you look at the sites, you say, how can this site possibly get X traffic? There’s NOTHING going on here that makes it feel like real users are here.

The following two articles give more insight about what could be going on, not only in Vietnam but internationally.

  1. Meet the Most Suspect Publishers on the Web
  2. It’s Time To Call Out Fraud In The Adtech Ecosystem

What’s insightful to me is that when you look at a number of these international sites listed in the articles, they feel and exhibit the same issues that make me question the Vietnamese sites - a thorough look through the sites only beg questions regarding their traffic claims.

When you see a site and instantly think, ah this looks like a basic template website I could download for free, or this is all content that’s likely been pulled from an RSS feed, it’s hard to imagine someone spending “seven figures” to develop them or being able to pull millions of visitors with a staff of just 4 employees, one of whom struggling to recall the name of the CEO.

0 notes &

Keeping a consistent brand image is all in the details. Perhaps Premier (or is it Premiere?) Buffet in Vietnam would not agree with me.

Keeping a consistent brand image is all in the details. Perhaps Premier (or is it Premiere?) Buffet in Vietnam would not agree with me.